Generation Z trends reshape social media behavior and luxury marketing

Cultural trends surrounding Generation Z are evolving across social media and consumer markets. On TikTok, the “Gen Z stare”—a blank, expressionless look often directed at customers or colleagues—has become a viral phenomenon. While some view it as apathy, others suggest it represents selective investment of energy. In response to shifting workplace dynamics, Walmart has committed approximately $1 billion toward skills training through 2026, utilizing virtual reality simulations for customer service training.

Simultaneously, luxury brands are shifting their marketing strategies to target a maturing and more skeptical Generation Z. Moving away from traditional influencers, companies like Prada, Dior, and Valentino are embracing “intellectual influencers.” This approach involves associating brands with literary figures, philosophers, and high-culture events to provide the depth and authority that younger consumers increasingly seek as they use social media for information rather than just entertainment.