Generation Z uses AI for emotional support and companionship

A global study by Kaspersky involving 7,200 participants reveals that Generation Z is increasingly using artificial intelligence for emotional support and companionship. Approximately 27% of Gen Z respondents reported interacting with AI as if it were a friend, while 28% consult these systems regarding personal issues they are hesitant to share with other people.

While Gen Z uses AI more actively than other demographics—with 47% using it daily or at regular intervals—the study highlights significant security risks. Only 42% of Gen Z users regularly apply protective measures, such as verifying information or avoiding the sharing of confidential data. Experts warn that users should treat information entered into AI tools as non-confidential by default due to the risk of data exposure and incorrect outputs.