Generative AI sparks legal debates and artistic exploration

Generative artificial intelligence is increasingly being used to produce professional content such as logos, slogans, and illustrations. While these tools offer efficiency and cost savings for businesses, they raise significant legal questions regarding intellectual property. Under French copyright law, protection is generally reserved for works that bear the ‘imprint of the author's personality,’ a standard that poses challenges for AI-generated outputs.

In the cultural sector, the Aargauer Kunsthaus in Aarau, Switzerland, is hosting an exhibition titled ‘Artificial Creativity’ from September 2026 to January 2027. The exhibition features fourteen artists, including Theresa Reiwer and the collective Botto, exploring the evolving relationship between humans and machines. The showcase examines AI as a collaborative partner and catalyst for ideas, while also addressing more unsettling aspects of the technology, such as the persuasive power of AI-generated content and the phenomenon of ‘hallucinations.’