Generative AI usage trends in consumer research and personal productivity

A recent survey by NEXER Group reveals that generative AI is increasingly influencing consumer decision-making. Among respondents who use AI for research, 45.3% indicated that AI-generated answers served as a deciding factor in their purchase or contract decisions. Approximately 50.8% of surveyed individuals have used generative AI for private research, with 30.1% utilizing these tools at least once a week.

In terms of practical application, users are shifting from traditional web searches to AI-driven inquiries to identify suitable products and services. While tools like ChatGPT, Gemini, and Claude are widely used, individual preferences vary based on specific tasks. For instance, some users favor ChatGPT for its conversational accuracy and creative capabilities, such as photo and video editing, while others value Claude for its interface or Gemini for specific integrated features.