Genesis extends partnership with Germany's Deutsche Golf Liga through 2028

South Korean premium‑car brand Genesis has renewed its partnership with the Deutsche Golf Liga (DGL) until the end of 2028. The agreement, first signed in 2023, provides the league with long‑term planning security and reinforces Genesis’s commitment to developing German team golf.

The extended deal highlights the league’s flagship Final Four event, with Genesis supporting on‑site experiences and expanding media coverage. Since the collaboration began, the Final Four has been broadcast live on television (2024) and moved to free‑to‑air TV (2025); the 2026 edition will be streamed free on MagentaSport. Managing Director Peter Kronschnabl said the partnership reflects shared values of precision, innovation and a drive for excellence at every level of the sport.