German hotels prioritize personal hospitality over luxury amenities

personal hospitality German hotels guest satisfaction State of Hospitality Report 2026 Bernd Strunk

Recent studies show that personal attention and friendliness are the top drivers of guest satisfaction in German hotels. The State of Hospitality Report 2026 found that 72 percent of guests name personal attention as the most important factor for a successful stay, while 71 percent rate friendliness as decisive.

Bernd Strunk, chief executive of the consultancy GENESYS, argues that genuine hospitality cannot be purchased and must complement modern technology. A joint study by Hampton by Hilton and Goldsmiths, University of London confirms that friendly service makes a stay feel noticeably more positive, leaves a longer impression, and makes guests feel more welcome. While digital check‑in and mobile payment improve convenience, Strunk stresses they should never replace personal interaction. Small gestures – a warm greeting, genuine interest, personalized recommendations – have a disproportionate effect on online ratings, word‑of‑mouth referrals and repeat business. Family‑run hotels, in particular, benefit from this personal touch.

Entities

Bad Oeynhausen · Bernd Strunk · GENESYS · Goldsmiths, University of London · Hampton by Hilton · State of Hospitality Report 2026

Claims

What the coverage asserts, and how well corroborated each claim is across sources.

[● 3 SOURCES] Bernd Strunk is the chief executive officer of GENESYS. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] The press release was issued in Bad Oeynhausen in August 2026. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] The State of Hospitality Report 2026 confirms the importance of personal attention and friendliness for hotel guests. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] Digital services should not replace personal contact in hotels. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] 71 % of hotel guests rate friendliness as a decisive factor in their stay. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] 72 % of hotel guests say personal attention is the most important factor for a good experience. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] A study by Hampton by Hilton together with Goldsmiths, University of London found that friendly service makes a hotel stay feel significantly more positive. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] Family‑run hotels have a decisive advantage because of personal hospitality. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] 72 % of hotel guests name personal attention as the most important factor for a good experience. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] A study by Hampton by Hilton and Goldsmiths, University of London found friendly service improves guest perception and memory. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] 71 % of hotel guests rate friendliness as decisive for a positive stay. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de
[● 3 SOURCES] Small gestures such as warm welcomes and personal recommendations have a large impact on reviews and repeat business. prmitteilung.de · www.artikel-presse.de · www.go-with-us.de

Sources

Lächeln statt Luxus – warum persönliche Gastfreundschaft der wichtigste Wettbewerbsvorteil bleibt | prmitteilung. de [prmitteilung.de]

21 days ago

Lächeln statt Luxus – warum persönliche Gastfreundschaft der wichtigste Wettbewerbsvorteil bleibt [www.artikel-presse.de]

20 days ago

Lächeln statt Luxus – warum persönliche Gastfreundschaft der wichtigste Wettbewerbsvorteil bleibt [www.go-with-us.de]

21 days ago