Geneva Watch Days 2026 showcases diverse horological innovations

The seventh edition of Geneva Watch Days took place from September 2 to 6, 2026, featuring 71 participating brands. The event, which utilizes various locations across Geneva including hotels, boutiques, and showrooms, has established itself as a major industry fixture.

Key highlights from the exhibition include the Bvlgari Octo Finissimo Dazzle, a 40mm sandblasted titanium timepiece featuring a geometric pattern inspired by World War I camouflage techniques. Other notable presentations include the Frederique Constant Classics Moneta Handwound, a limited edition of 999 pieces featuring a smoked salmon dial and a La Joux-Perret caliber with a 63-hour power reserve. The event showcased a wide spectrum of horology, ranging from independent watchmakers to established luxury houses like Girard-Perregaux and Gerald Charles.