LeBron James signs $15 million annual Polymarket endorsement deal

LeBron James has reportedly entered a new endorsement partnership with the prediction-market platform Polymarket. The deal is valued at approximately $15 million annually, a figure that significantly exceeds his current two-year, $8 million contract with the Philadelphia 76ers. James will serve as an endorser rather than an investor, with his promotional efforts expected to focus primarily on football.

In a separate development within the prediction market sector, Genius Sports has launched Prediction.com. This consumer platform, integrated through its Legend media network, allows users to aggregate markets from various prediction venues, compare contract pricing, and track real-time probabilities for events including sports, politics, and economics.