GENTY launches Cloud Skin BB cream produced by Nagomi

Nagomi, a YouTuber and model with over 4.7 million social media followers, has announced the launch of Cloud Skin BB, the first base makeup product from her cosmetics brand, GENTY. The product is scheduled for sequential release across Japan starting September 2.

The BB cream is designed to provide a semi-glossy, airy texture that mimics natural skin. It features high UV protection with SPF50+ and PA++++. The formula includes approximately 71% moisturizing beauty ingredients, such as niacinamide, PDRN, hyaluronic acid, ceramide, and collagen, to provide skincare benefits during application.

Available in two shades—01 Natural Beige and 02 Rosy Beige—the product utilizes a micro-veil formula to prevent dryness and ensure long-lasting coverage of pores and uneven skin tone without a heavy feel.