GEOflux.ai report: AI search platforms reshape brand visibility in Romania

A study by GEOflux.ai titled ‘State of AI Search Romania’ reveals how artificial intelligence platforms like ChatGPT, Gemini, and Perplexity are reshaping online product and service searches in Romania. The analysis, which examined approximately 42,000 AI-generated responses between August 30 and September 28, 2026, shows that official brand websites are the primary information source, accounting for 63.4% of analyzed links. Marketplaces follow at 16.2%, while media, blogs, and review sites make up the remainder.

In the e-commerce sector, eMAG appeared in 91.2% of responses, followed by Altex (83%) and Media Galaxy (42.4%). Within the banking industry, Raiffeisen Bank had a 73.4% appearance frequency, followed by BCR (70%) and ING (62%). Other notable mentions include Allianz-Țiriac in insurance (69.9%) and Booking.com in travel (53.2%).

As users shift from keyword searches to specific, conversational questions, brand visibility within AI responses has become a critical new metric for companies seeking to influence consumer decision-making.