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[BUSINESS] · Colombia · 3 sources

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Georgina Rodríguez partners with Colombian brand Milagros

Georgina Rodríguez has become the new face of Milagros, a Colombian hair care brand. The partnership follows Rodríguez’s personal experience using and incorporating the brand's products into her own hair care routine.

The collaboration coincides with the launch of Milagros’ first professional hair care line, which aims to bring salon-quality repair concepts into home routines. This move is part of the company's strategy to expand its presence in international markets.

Founded in Colombia, Milagros began as a family-based entrepreneurship with formulas developed in a home kitchen. Since 2014, the company has grown to serve over 100,000 customers.

Entities

Georgina Rodríguez · Milagros · Vanexa Rojas