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[CULTURE] · Portugal, Brazil · 2 sources

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Georgina Rodríguez rebrands private jet to promote Mimoa brand

Georgina Rodríguez Aveiro has rebranded a private jet used by Cristiano Ronaldo as ‘Mimoa’ to promote her sportswear brand. The marketing move has sparked debate regarding the appropriateness of the brand’s aesthetic and its target audience.

On the program ‘V+ Fama’, commentators discussed whether the promotional style, which features specific clothing and makeup choices, effectively serves the brand or if it creates discomfort for potential customers.

Entities

Cristiano Ronaldo · Georgina Rodríguez Aveiro · Katia Aveiro · Mimoa