Georgina Rodriguez launches Mimoa activewear brand amid World Cup

Model and influencer Georgina Rodriguez, fiancée of football star Cristiano Ronaldo, unveiled her new activewear label Mimoa on 30 June. The collection, marketed as “athleisure contemporânea,” offers 27 versatile pieces priced under €100 and is positioned as affordable premium activewear for women. The brand, headquartered in Dubai, emphasizes breathable fabrics and designs that follow the body’s natural curves.

Rodriguez promoted the launch while attending the FIFA World Cup in Miami, sharing beach photos in a black bikini and supporting Ronaldo’s Portugal campaign. She also highlighted other aspects of her luxury lifestyle, including a customised Bombardier Global Express XRS jet worth roughly US$360 million and a Calzedonia campaign. The combined coverage underscores her expanding role from fashion model to entrepreneur during a high‑profile sports event.