Gerace sees resurgence in traditional postcard tourism

In the historic town of Gerace, Calabria, there is a growing trend of tourists, particularly foreigners, returning to the traditional practice of sending handwritten postcards. Despite the prevalence of instant digital messaging, visitors are increasingly utilizing local shops and the nearby post office to share views of the town's medieval streets and landscapes.

Popular postcard subjects include the panoramic views overlooking the Ionian Sea and the facade of the Norman-era Basilica Concattedrale di San Maria Assunta, constructed between 1089 and 1120. The town, which has roots in the ancient Greek city of Locri Epizefiri, continues to draw interest through its rich artistic heritage and historical significance.