German consumers prioritize digital innovation in automotive sector

A Bitkom Research survey indicates a significant shift in consumer expectations within the German automotive industry. Approximately 69 percent of respondents now expect autonomous driving to become a standard feature, up from 53 percent the previous year. Additionally, the percentage of people viewing autonomous driving as a passing hype has dropped from 43 to 24 percent.

Digital connectivity is becoming a primary driver in vehicle purchasing decisions. Internet access within a vehicle is now considered important by 80 percent of respondents, surpassing the importance of both design and brand, which each stand at 56 percent. Other key digital priorities include advanced driver assistance systems (77 percent), smartphone cockpit compatibility (74 percent), and software updates via the internet (66 percent).

Regarding industry outlook, 79 percent of those surveyed believe the German automotive industry must embrace digital innovation to remain competitive, and 70 percent view cooperation with technology companies as necessary. Major challenges identified by participants include rising energy prices, trade wars, new competitors, and dependence on battery suppliers.