German dog‑show TV ratings slump on sixx and VOX

During the week of August 1, German television channels sixx and VOX recorded low viewership for their dog‑related programmes. The long‑running animal magazine Hundkatzemaus on VOX attracted 0.45 million viewers (4.5 % market share) overall, but only 0.06 million (5.3 % share) among the key 14‑49 age group. Sixx aired three episodes of “Cesar Millan: Better Human Better Dog”, drawing between 0.01 million and 0.04 million viewers per episode and achieving market shares from 1.2 % to 2.2 %. The channel also broadcast three editions of “Haustierhelden – Pfoten in Not”, with viewership ranging from 0.03 million to 0.07 million and market shares between 0.3 % and 0.6 %. Overall, the programmes struggled to reach younger audiences and posted modest audience figures compared with channel averages.