German families embrace flexible, sustainable travel in 2026

Travel preferences among German families have shifted from traditional package holidays to more authentic, flexible experiences. Parents now seek road trips, child‑friendly hotels with dedicated amenities, and destinations that combine adventure with sustainability. The emphasis is on creating lasting memories while reducing environmental impact and allowing spontaneous stops.

At the same time, boutique retreat operators such as Hollmann are promoting personalized wellness getaways. Their locations include an Ayurveda‑focused resort in southern Sri Lanka, alpine chalets on the Turracher Höhe in Austria, and a Mediterranean‑style house on the Adriatic coast in Trieste, Italy. These sites prioritize atmosphere, relaxation and holistic health services, offering guests a distinctive, slower‑pace alternative to conventional tourism.