Tanos Introduces Online B2B Product Advisor for Custom Industrial Packaging

German quality manufacturer Tanos has launched a new online B2B product advisor that guides industrial customers through the selection and configuration of custom Systainer packaging solutions. The tool offers step‑by‑step assistance, two user modes (a novice "Systainer3 Advisor" and an expert mode), real‑time 3‑D visualisation of the configured case, and the ability to save or export designs for quotation.

Industry analysts stress that modern B2B e‑commerce platforms must provide features such as personalised pricing, role‑based access, intuitive digital ordering processes and other services to meet growing demand. They note that 80 % of B2B sales interactions were already digital in 2025 and Gartner forecasts that 75 % of B2B revenue will come from digital channels by 2028. Providing these capabilities is portrayed as essential for companies seeking to improve efficiency and competitiveness in the B2B market.