German football clubs' new kits draw criticism and satire

Hertha BSC unveiled its 2026/27 away jersey, a dark‑blue polyester shirt with AerTek technology, white sponsor logos and the club crest. Priced at €100 for adults and €80 for children, the club offered discounts for season‑ticket holders. Fans on social media mocked the design, likening it to a Windows‑10 background or a corporate run‑shirt, with comments such as “Which intern designed this?” and “It looks like a bad corporate shirt”.

SV Elversberg also released its new kit, featuring large black and white blocks reminiscent of a chessboard. The satirical football portal Fums rated it “quadratisch, praktisch, aber nicht gut” (square, practical, but not good) and gave a low ranking, while some supporters praised the look. Reactions were mixed, reflecting the subjective nature of football jersey design.