German football clubs unveil 2026‑27 home kits

2026‑27 home kit Hamburger SV Club América Rot‑Weiss Essen football jersey launch

Hamburger SV allowed three supporters to wear the new home jersey ahead of its official launch, adding a badge that can be affixed as a sleeve patch for season‑ticket holders. The club also announced its Bundesliga season opener at Hamburg's Volksparkstadion and its upcoming fixtures.

Club América presented its 2026‑27 home kit, a traditional yellow shirt featuring a large water‑marked club logo, shoulder stripes in black, red and black, and a 3‑D crest marked "1916–2026" with the phrase "Grandes de Corazón" on the collar. The kit has been on sale since 13 July 2026.

Rot‑Weiss Essen revealed its new home jersey, which incorporates a city‑map graphic of Essen and the club’s Hafenstraße motif. The shirt carries the RWE AG logo on the chest and the IFM logo on the sleeve. Pre‑orders began on 20 July 2026, with prices of €84.95 for adults and €64.95 for children, plus optional personalization fees and discounts for members and season‑ticket holders.