German retailers EDEKA and Lidl expand digital loyalty offerings

German retailers EDEKA and Lidl are utilizing mobile applications to enhance customer loyalty and provide digital savings.

EDEKA has introduced the ‘RTL+ Challenge’ through its app. Customers who reach a turnover of 25€ using the app can receive a free first month of RTL+ Basic. Additionally, users who maintain a monthly turnover of at least 1€ through the app can access the RTL+ Basic subscription at a discounted rate of 2.99€ instead of 5.99€ for one year.

Lidl utilizes the ‘Lidl Plus App’ as its primary digital bonus program. The app features digital coupons that can be activated before shopping and redeemed at the checkout for immediate discounts. The platform also provides personalized offers based on shopping behavior, access to sweepstakes, and digital storage of receipts for easier returns.