German retailers implement quiet hours for sensory accessibility

Retailers in Germany, including Rewe, Edeka, and Ikea, are increasingly implementing ‘quiet hours’ to improve accessibility for neurodivergent individuals and those with sensory sensitivities. These sessions feature reduced noise levels, dimmed lighting, and the suspension of announcements and music.

Originally introduced in New Zealand in 2018, the initiative aims to lower barriers for people with autism, ADHD, Alzheimer’s, and dementia. By minimizing auditory and visual stimuli, stores provide a less stressful environment for customers who find standard retail settings overwhelming.