German retailers roll out Mallorca-inspired perfume and clothing for summer 2026
Douglas introduced a new fragrance called Replica Beach Walk, marketed as a Mallorca‑inspired scent for the summer 2026 season. The perfume is described with top notes of bergamot, lemon and pink pepper, a heart of ylang‑ylang, jasmine and tuberose, and a base of musk, cedarwood and peach, aiming to evoke the island’s breezy evenings and sun‑lit streets.
Bonprix launched a “Mallorca” culotte, a loose‑fit linen‑viscose trouser in a warm beige tone. The garment is promoted as a breathable, comfortable alternative to jeans for hot summer days, featuring a high‑waist, wide leg and relaxed silhouette that reflects the Mediterranean style associated with Mallorca.
Both products are part of a broader Mallorca trend that German retailers are using to shape their summer 2026 collections, emphasizing natural textures, light colours and a relaxed, island‑inspired aesthetic.
Entities
Bonprix · Douglas · Mallorca · Mallorca culotte · Replica Beach Walk