German tourists turn to safe European spots as traditional holiday hotspots lose visitors

Tourist numbers fell in 2025 at popular Mediterranean destinations. German and British arrivals to the Balearic islands dropped 2‑10 %, Italy saw fewer domestic beach‑goers because of rising living costs, and Croatia’s post‑pandemic boom slowed. At the same time, German travellers are reshaping their preferences. Studies show they now favor politically stable, well‑connected European countries – Italy, France and Spain remain top choices, while the United States and the Middle East have lost appeal. Scandinavia, especially Norway and Sweden, has emerged as a fast‑growing summer hotspot.

In eastern Germany, airport usage is bucking the national slump. Berlin Brandenburg’s share rose 5 % while Frankfurt and Munich fell, and eastern travellers are spending slightly more and staying a few days longer. This has helped keep Mallorca, London and Rhodes popular in the east, even as western demand declines.

Travel guides also highlight nearby alternatives that offer a Caribbean feel without long‑haul flights. Italy’s Lake Garda, Hungary’s Balaton and France’s Île de Ré are promoted as short‑distance beach getaways, and the Adriatic city of Rimini reclaimed a “blue‑flag” beach award, positioning it as a less‑crowded option to the Gardasee.

Overall, the shift reflects German holiday‑makers’ focus on safety, convenience and value, reshaping the European tourism market.