Gerry Cardinale to discuss NBA Europe franchise in London

Gerry Cardinale and RedBird Capital are preparing for high-level discussions in London regarding the NBA Europe project. Amidst the Ballon d’Or ceremonies, NBA officials are expected to meet with various stakeholders to advance the plan for a new European basketball competition.

RedBird has already submitted a bid to manage a Milan-based franchise and has been in negotiations with the American league for several months. Other major football clubs, including PSG and Real Madrid, are expected to participate in virtual meetings regarding the project. The NBA aims to launch this new competition by October 2027, leveraging major soccer brands to expand its fan base.

While the project moves forward, ongoing discussions with the Euroleague could impact the timeline for assigning permanent franchises.