GialloZafferano leads Italian food media sector in August

According to Comscore data published by Primaonline, the food information sector in Italy saw significant activity in August. GialloZafferano.it maintained its leadership in the sector, reaching 18.8 million total visitors and ranking sixth in the Top 100 online editorial brands.

Fattoincasadabenedetta.it followed in second place with 9.3 million unique users. LaCucinaitaliana.it was the only brand in the sector to record growth, seeing a 15% increase in audience supported by a 37% rise in owned and operated properties.

In the broader news sector, RaiNews led the rankings with 35.5 million total visitors, followed by Citynews with 29.4 million. While the average audience for the top 100 publications saw a slight decrease of 3.6% compared to July, 45% of the editorial brands in the ranking concluded the month with growth.