Gift shop YELL reports July 2026 community and collaboration activities

Gift shop YELL, operated by CACAO Co., Ltd. in Gotanda, Tokyo, released its activity report for July 2026, highlighting various collaboration events and community engagement initiatives.

Key activities included a coffee tasting and talk event featuring environmental scientist Kenichi Iijima, focusing on the health potential of microbial fermentation. The shop also hosted collaboration projects featuring ‘Odashi Protein’ and green papaya products, which included the sale of specialized sweets and food items.

Additionally, YELL participated in local community markets, including the ‘Tsunagaru-shibu Marche Gotanda’ supported by Shinagawa City, and expanded its presence at the Osaki Marche by increasing weekday appearances to reach office workers.