Gigi Hadid launches Guest In Residence cashmere label and dazzles in pink dress at Swift‑Kelce wedding

Model‑entrepreneur Gigi Hadid continues to grow her cashmere‑focused label Guest In Residence, which she founded in September 2022 after a pandemic‑era retreat to her family farm. The brand offers timeless wardrobe staples such as cardigans, hoodies, joggers, scarves and beanies at accessible price points, and it now operates flagship stores in New York and Los Angeles with additional retail presence in the Hamptons.

Hadid also attracted attention at Taylor Swift and Travis Kelce’s wedding on July 3, 2025, where she wore a hot‑pink Wiederhoeft dress from the designer’s spring‑summer 2025 collection. The fitted gown featured thin straps, a plunging cowl neckline, an integrated corset and a column skirt, and she accessorised it with a diamond necklace and matching ring. The look quickly became a favorite among other celebrities.