Gigi Hadid revitalizes the French braid trend

The classic French braid is experiencing a modern resurgence, transitioning from a structured, school-style look to a chic, relaxed trend. This shift is largely attributed to model Gigi Hadid, whose recent appearance in a Vogue feature has sparked widespread interest in the hairstyle.

Hairstylist Dimitris Giannetos has dubbed this updated version the ‘French kiss braid.’ Unlike traditional tight braids, this contemporary iteration emphasizes a soft, voluminous, and slightly undone aesthetic inspired by Parisian elegance. Key characteristics include starting the braid slightly lower on the head, using wider sections of hair for a softer effect, and allowing loose strands to frame the face. The look is often finished with a small bow or ribbon for a romantic touch.

Industry experts and brands like Schwarzkopf note that the style is versatile, suitable for various settings from professional environments to formal weddings. When executed loosely, the style is also considered a protective option for hair health.