Gil do Vigor condemns store staff for discriminating against his mother

Former reality‑TV star Gil do Vigor used his social‑media accounts to denounce an incident in which his mother, Jacira Santana, was allegedly mistreated by a store employee when she asked for the price of a bottle of wine. According to Gil, the employee refused to give the price, implying that the wine was too expensive for his mother and suggesting she needed a "crystal ball" to know what she could afford. Gil criticized the staff member’s attitude as discriminatory based on appearance and financial assumptions, and said he intends to return to the store to discuss the matter.

Jacira confirmed the episode, noting it was not the first time she had experienced similar treatment while shopping. Both Gil and his mother called for respectful service regardless of a customer’s perceived wealth, emphasizing that all shoppers deserve to be answered politely and provided with product information.