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Gilead Sciences launches PBC awareness campaign
Gilead Sciences has launched a global awareness campaign titled ‘All the Feelings with Pbc’ to highlight the impact of Primary Biliary Cholangitis (PBC), a rare autoimmune liver disease. Presented in Milan on the International PBC Day, the initiative uses art to express the often invisible emotions and daily struggles faced by patients.
PBC primarily affects women between the ages of 45 and 65. Because the disease can be asymptomatic in its early stages, diagnosis is often delayed. Key symptoms such as chronic fatigue and persistent itching can significantly impair quality of life, affecting sleep, work, and social relationships. The campaign aims to foster more informed dialogues between patients and medical professionals by giving voice to the psychological and emotional toll of the condition.
Entities
Amaf Aps · Cristina Rigamonti · Gilead Sciences · Milan · Milano · Nour Khwies · Primary Biliary Cholangitis · Primary Biliary Cholangitis