Gilead Sciences launches HIV awareness campaign with Nicole Byer

Gilead Sciences has launched the ‘Care For The Culture’ initiative, featuring comedian and actress Nicole Byer, to promote sexual health awareness within the Black community. The ‘Up To Date’ campaign aims to normalize discussions regarding HIV testing, prevention, and PrEP among young Black adults.

The initiative addresses significant health disparities; according to the Centers for Disease Control and Prevention, Black people accounted for 37% of estimated new HIV infections in 2022, despite representing 12% of the U.S. population. Data from AIDSVU also indicates that over 700 new HIV cases occur weekly in the United States.