GINZA Global Style sees rising demand for Coming of Age Day suits

GINZA Global Style is seeing an increase in customers preparing for Coming of Age Day ceremonies through custom suit orders. Various store locations across Japan, including Kitakyushu, Izumi, Nagoya, and Kumamoto, are reporting early seasonal demand.

Customers are exploring diverse styles, ranging from classic navy and corduroy fabrics to more expressive colors like green. The retailer emphasizes that there are no strict etiquette rules for these suits, allowing young adults to express their personal sense of style. In addition to ceremony attire, the company is also promoting early winter preparations, such as custom-ordered coats, noting the lead time required for production.