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Giorgia Meloni registers voice as EU trademark to combat deepfakes
Italian Prime Minister Giorgia Meloni has applied to the European Union Intellectual Property Office (EUIPO) to register her voice as a sound trademark. The application includes a four-second audio clip of her saying, “Io sono Giorgia Meloni.”
This legal move aims to provide enhanced protection against the rising threat of artificial intelligence-generated deepfakes. Meloni has previously been the target of manipulated images and audio, including sexually explicit deepfake content. By establishing her voice as a trademark, she seeks to gain additional legal tools to combat unauthorized imitations, which can be used for political manipulation, financial fraud, or diplomatic deception.
The registration covers several service categories, including downloadable multimedia content, cultural activities, and the organization of political events. While the application is currently under examination, experts note that while a trademark provides a stronger legal basis for seeking damages or content removal, it may not automatically prevent all forms of AI voice cloning. The initiative highlights the growing challenge for public figures to safeguard their digital identities in an era of increasingly convincing synthetic media.
Entities
EUIPO · European Union Intellectual Property Office · Giorgia Meloni · Italy · La Repubblica · MpmLegal · Palazzo Chigi · Palazzo Chigi · Praxi
Claims
What the coverage asserts, and how many sources carry each claim.
- [● 33 SOURCES] Giorgia Meloni has applied to register her voice as a trademark. www.waltroper-zeitung.de · it.euronews.com · www.recklinghaeuser-zeitung.de · www.today.it · fjala.al · +28 more
- [● 9 SOURCES] The legal process is being managed by the Rome-based law firm Praxi. it.euronews.com · www.today.it · fjala.al · gazetasi.al · faxweb.al · +3 more
- [● 32 SOURCES] The move aims to protect against deepfakes and AI-generated voice manipulation. www.waltroper-zeitung.de · it.euronews.com · www.today.it · fjala.al · gazetasi.al · +27 more
- [● 30 SOURCES] The application is currently under examination by the European Union Intellectual Property Office. it.euronews.com · www.today.it · fjala.al · gazetasi.al · www.mimikama.org · +25 more
- [● 7 SOURCES] A successful trademark registration would provide legal protection across all 27 EU member states. it.euronews.com · www.today.it · fjala.al · gazetasi.al · faxweb.al · +2 more
- [● 30 SOURCES] The registration uses a four-second audio clip of Meloni saying 'Io sono Giorgia Meloni' twice. it.euronews.com · www.today.it · www.mimikama.org · ilgiornaledellazio.it · srnnews.com · +25 more