Giorgio Armani, Kith, and ASICS announce GEL-MAI 0. 1 collaboration

Giorgio Armani, Kith, and ASICS have announced a triple collaboration featuring the GEL-MAI 0. 1 sneaker. This marks the first collaboration between Giorgio Armani and the Japanese sportswear brand ASICS.

The sneakers are part of the ‘Dreams of the Dune’ collection, which was presented in the Agafay Desert near Marrakech. The footwear will be available in two colorways: ‘Quarry’, featuring pigskin suede and long-hair suede overlays, and ‘Safari’, utilizing a combination of pigskin suede and nubuck.

Design details include co-branding from Giorgio Armani and Kith on the sides, Kith and ASICS logos on the heel, and Fieg and ASICS branding on the tongue. The insoles feature ‘Dreams of the Dune’ artwork. The release is scheduled for October 16, 2026, through Kith stores, Kith.com, and the Kith app.