Giorgio Armani releases first men's perfume in 20 years, starring Jonathan Bailey

Giorgio Armani has introduced "I Will," the luxury house’s first men’s fragrance in two decades. Actor Jonathan Bailey serves as the brand’s global fragrance ambassador and describes the scent as a vanilla base opened by fresh bergamot and lavender, followed by leather notes, creating a contemporary take on a classic perfume.

Separately, the GHD Sculpt hair tool received the Jolie Beauty Seal for its ability to smooth and style curls without heat damage, highlighting a growing consumer focus on heat‑free hair care solutions.