< Back to all clusters
[BUSINESS] · Italy · 3 sources

started · updated

Giorgio Armani renews partnership with Juventus

Giorgio Armani and Juventus have officially renewed their partnership for the 2026-2027 season. Under this agreement, the Italian fashion house will continue to provide the formal off-pitch wardrobe for the Juventus men's first team for both domestic and European official events.

The collaboration aims to blend Italian style, creativity, and elegance by providing players with clothing characterized by fluid lines, essential silhouettes, and premium materials. The partnership highlights the intersection of luxury fashion and professional sports, reinforcing the image of both brands through high-end sartorial craftsmanship.

Entities

Giorgio Armani · Juventus