Givaudan opens fragrance development center in Casablanca

Swiss fragrance and beauty group Givaudan has opened a new development center in Casablanca, Morocco. The facility is designed to strengthen the company’s presence in the Maghreb and West Africa regions.

The center includes application and perfumery laboratories, a development department, and commercial offices. It is staffed by sales teams, evaluators, and marketing managers who will utilize local consumer insights to develop scents for various categories, including fine fragrance, personal care, home care, and fabric care.

By establishing Casablanca as a regional gateway, Givaudan aims to support its 2030 strategic goals, facilitating faster product development and closer collaboration with brands within the SAMEA market.