Givaudan opens new development hub in Casablanca, Morocco

Givaudan has inaugurated a new development hub in Casablanca, Morocco, to strengthen its operations across the South Asia, Middle East, and Africa (SAMEA) region. The facility is designed to advance the company’s capabilities in fragrance and flavor development.

The hub includes state-of-the-art application and perfumery laboratories, dedicated office spaces, and development departments. This expansion aims to support the beauty and personal care sectors by providing tailored solutions for fabric care, home care, and fine fragrances. The move is part of Givaudan’s 2030 strategy to increase local market engagement and respond more quickly to regional consumer trends.