Glad Cube supports System Metrics in doubling search advertising conversions

Glad Cube Inc. has released a new case study detailing its digital marketing support for System Metrics Co., Ltd., the developer of the CAD software IJCAD. The initiative focused on overcoming a dependency on branded search terms to drive growth.

By transitioning from exact and phrase match targeting to intent-based broad match and temporarily relaxing target Cost Per Acquisition (CPA) constraints, the strategy allowed AI to better learn new search intents. This approach resulted in the monthly average conversions from search advertising approximately doubling while maintaining a stable CPA. Additionally, conversions for trial version downloads increased by 130% compared to the previous year.