Glade Park refreshes brand logo for event space business

Adval Co., Ltd. has announced a comprehensive brand logo refresh for its large-scale private event space brand, Glade Park. This marks the first major rebranding since the company acquired two large rental spaces in November 2020.

The new visual identity is centered on the concept “A place for gathering where light opens.” The redesign includes a new symbol mark, layout, and color scheme, adopting gold as the concept color to represent warmth and special moments.

The new branding debuted at the opening of Glade Park Shinagawa on August 22, 2026. The company is also rolling out updated staff uniforms and venue signage across its existing locations to ensure brand consistency and a more sophisticated spatial experience.