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[BUSINESS] · Australia · 2 sources

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Glamour Australia launches special print edition featuring Zara Larsson

Glamour Australia is launching a special print edition on October 17, featuring Swedish pop star Zara Larsson on the cover. The publication, a brand by News Corp Australia, aims to target Gen Z and young Millennials by blending social-first digital content with a physical magazine format.

The print issue will be inserted into The Saturday Telegraph and Saturday Herald Sun, with additional copies available at select Myer stores through an exclusive beauty partnership. This move follows the brand’s digital debut on TikTok and Instagram in July, which reportedly garnered nearly 55 million combined media views.

Editor Remy Rippon stated that the brand has been reimagined to provide a fresh perspective for a new generation, noting that while social channels remain the core, the print edition taps into a nostalgia for physical media among younger audiences.

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Glamour Australia · Myer · News Corp Australia · Remy Rippon · Zara Larsson