Global cosmetics industry reports growth and strategic shifts

The global cosmetics and personal care industry reported varied financial and strategic developments during the third week of August 2026. Major players saw shifts in growth; Coty returned to sales growth following the execution of its ‘Coty Curated’ strategy, while The Estée Lauder Companies reported a 5 percent increase in sales for FY2026.

Retailer Target raised its 2026 outlook after beauty sales achieved high single-digit gains. In terms of market expansion, Proya partnered with Ulta Beauty to enter the US prestige skincare market, and Amorepacific launched Mamonde in India to expand its K-beauty presence. Conversely, IT Cosmetics closed its sole official e-commerce channel in China.

Investment and M&A activity remained active, including Wipro Consumer Care’s acquisition of Dermatouch and CVC Capital’s KRW300 billion investment in Silicon2. Product innovation also trended toward wellness, with Nestlé developing nutrition products for GLP-1 users and various brands expanding into the beauty-from-within category.