Global creative advertising campaigns gain industry attention

Various creative advertising campaigns have recently gained attention across different global markets. In Canada, Disney+ launched an outdoor campaign titled ‘Hu Dis’ to announce the availability of Hulu content within its app. Other notable creative works include an Oura Ring television advertisement focusing on health tracking and a Wet Ones campaign in the US that utilized optical illusions to highlight product usage.

In New Zealand, the Creative Circle spotlighted several local works. McCann New Zealand maintained its lead in the 2026 Creative Circle League Table. Featured campaigns included a collaboration between Zeekr and director Taika Waititi for Bastion Aotearoa, and a humorous campaign for One New Zealand produced by McCann New Zealand.