Global e-commerce shifts toward AI and independent retail channels

The global e-commerce landscape is undergoing significant shifts driven by artificial intelligence, logistics advancements, and changing consumer behaviors. Research indicates that 64% of shoppers now utilize AI tools to assist in product discovery and decision-making, highlighting the necessity of clean, centralized data for successful AI implementation.

In the logistics sector, Walmart has doubled its sub-30-minute deliveries and maintained consistent e-commerce growth. Additionally, Maersk has partnered with ShippyPro to integrate parcel deliveries into its ecosystem. Meanwhile, Helium 10 has launched an AI-driven extension to automate brand management on Amazon.

In Poland, businesses are increasingly adopting hybrid models to reduce reliance on major marketplaces. A report by Fulfilio shows that 21% of e-shops saw a decrease in marketplace sales share over the last 12 months, as companies seek greater control over margins, customer data, and brand relationships. This shift is further influenced by rising costs and new customs regulations for non-EU purchases.

Regional developments include the growth of quick commerce in India through platforms like Flipkart and Amazon, and new regulatory measures in Malaysia aimed at tightening oversight of online electrical product sales.