Global gaming market projected to reach $213.9 billion by 2026

The global gaming market is projected to reach $213.9 billion in 2026, according to a report by Newzoo, representing a 6.1% annual increase. A significant driver for the console market is the highly anticipated release of Rockstar Games’ GTA 6, which analysts suggest could prevent a revenue decline in the sector. While mobile gaming remains the largest platform at $121.1 billion, growth in the PC and mobile sectors is facing headwinds due to rising hardware component costs.

In the corporate sector, 37 Interactive Entertainment reported a 59.02% year-on-year increase in net profit for the first quarter of 2026, reaching 873 million yuan. This growth is attributed to successful international expansion and the systemic integration of AI to reduce costs. The company has utilized AI for advertising, art generation, and coding, helping to reduce its sales expense ratio from 53% to 48%.