Global internet traffic projected to reach 10 sextillion bytes

Global internet traffic is projected to reach 10 sextillion bytes next year, according to data trends. Estimates from the International Telecommunications Union show a massive increase in annual data flow, rising from 0.000002 zettabytes in 1990 to 7.94 zettabytes in 2025.

Video content is a primary driver of this growth, accounting for over 82 percent of all web activity according to Cisco’s Visual Networking Index. As digital ecosystems become more crowded, the demand for high-quality, cinematic storytelling and immersive narratives is increasing to maintain audience engagement amidst high scrolling speeds and visual noise.