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[BUSINESS] · 5 sources

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Global online brokerages expand via technology and sports partnerships

Global online brokerage firms ADFX and Axi are pursuing international growth through technological upgrades and high-profile sports partnerships.

ADFX has launched Mobile App V4 as part of its Intelligent Trading Platform ecosystem. The upgraded application is designed to provide clients with more efficient access to account management, transaction history, and funding services. To increase brand visibility, ADFX is also utilizing advertising exposure at selected LaLiga football fixtures.

Axi has announced a new partnership with the DP World Tour, becoming its Official Online Trading Partner. This collaboration, which includes initiatives such as the ‘DP World Tour Fantasy Powered by Axi’, aims to connect the brokerage with a global, financially savvy audience through professional golf.

Entities

ADFX · Axi · DP World Tour · LaLiga