Global RAM shortage threatens PC and phone prices, ADATA CEO warns

ADATA president Tran Lap Bach warned that a worldwide shortage of DRAM and other memory chips could last for the next ten years, keeping prices for RAM, SSDs, PCs and smartphones elevated. He said demand from artificial‑intelligence data centres is growing faster than any previous cycle and that new production capacity from Samsung, SK Hynix and Micron will not be online until between 2028 and 2035, offering little relief in the near term.

At the same time, British smartphone maker Nothing is reportedly considering a pull‑back from at least twelve markets—including parts of the Middle East, Japan and Europe—and a workforce reduction of up to 40 percent. The cuts could affect its research‑and‑development staff, with up to half of its engineers in China and 30‑40 percent of those in London facing possible layoffs. The move is attributed to the sharp rise in memory‑component prices, which has hit smaller phone manufacturers hardest, even as the company continues to focus on its strongest market, India.