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[CULTURE] · Japan · 4 sources

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Apparel manufacturers promote high-performance summer underwear

As the summer heat persists, various manufacturers are highlighting high-performance functional underwear designed to mitigate discomfort and manage perspiration.

Key products include Gunze’s ‘Acedron’ tank tops, which utilize diatomaceous earth-inspired porous structures to reduce skin stickiness. Muji offers a 100% cotton series designed for rapid moisture absorption and release. For specialized needs, Kid Blue provides moisture-wicking Benberg flare pants, while Wacoal has introduced the ‘Air In Bra,’ featuring breathable tulle and contact cooling materials.

Additionally, Uniqlo’s AIRism bra camisoles remain a staple due to their quick-drying and deodorizing properties, a product that has gained significant popularity globally, including in Europe.

Entities

Canonico · Global Style · Gunze · Kid Blue · Muji · PremiumMarunouchi · Uniqlo · Wacoal